A business owner who wants to build online brand presence, needs a website which is eye appealing and can be search in the first page of search engine result page. Search engine optimization (SEO) is the process of optimizing a website to rank high in the search engine page. Incorporating the best SEO practice in the website design will help to improve website visibility and increase organic traffic. For better results, client should design there website from best website design agency at affordable price. Website designer should create SEO friendly web design, because it helps to fill gap between attractive website that can be user-friendly and an unattractive website.
In this blog, we will understand about what are the followed best SEO practice used for attractive web design that can create impact on user experience.
SEARCH ENGINE OPTIMIZED WEB DESIGN
Website design and development agency should focus on creating SEO friendly website. Agency usually creates a basic structure of the website, specific to how search engines crawl and understand the website and its content. Thus makes it easier for the website pages to be indexed by search engines. Following are the best SEO practices, every web design agency should follow.
Keyword Positioning:
Focused keyword should be present in first paragraph of the content as well as in URL. Web designer should create content rich website, proper keyword positioned, ensure primary keyword should not be more then one in the content.
Readable Website Design:
Website designers should create attractive design, include rich and meaningful content so that customer doesn’t get bored and exit from the website. Poor web design makes it difficult for user to read content on the website. While writing a content, designer should keep in mind that
1. There should not be many hyperlinks
2. Text should not be small and big
3. Inappropriate use of tables
4. Font should be same throughout the page.
Mobile Friendly Website Design:
This is one of the best SEO practice for web design. Every web designing agency should know that Google have started giving weightage to website designed for mobile specific. Every single website will be crawled and indexed if it pass through mobile device.
Proper Website Structure:
Website design team should always focus on structure of the website. Content should be informative to the user, full of images and properly navigated within different webpages. With the SEO perspective, all images must have Alt Txt, breadcrumbs in every webpages, images should be reload on every device and content should be readable. The main goal is to keep your audience engage and improve conversion rate.
SEO Optimized URL Structure:
URL (Uniform Resource Locator) is the location and address of a given web page. SEO optimized URL structure is important for user as well as for crawler . It helps user to search your website easily and can navigate easily. URL should have relevant keywords, looks readable and easy to find. Such clear URL’s will help crawler to index your webpages, thus affect the click-through rates and eventually improve your website ranking. Following are some of the best SEO practice, one should follow while defining URL structure
1. URL should be short, simple and readable. User should not find difficult to remember. Long numbers, special characters, unnecessary words should not be included in URL.
2. URL should only include hyphen, no underlines. Crawler only understand two words when it is separated with hyphen. It improves readability for both user and crawler. Let us find out through example which looks better
Example 1: https://www.jmdsolutions.live/social-media-marketing/
Example 2 https://www.jmdsolutions.live/social_media_marketing/
3. URL should only include lower case letter. Small letters help user to remember webpage address. It also prevent from duplicate webpage address.
4. Include https, instead of http in URL, because https give security in URL structure to both user and crawler.
Website Speed:
Unsuitable website design can hamper your site speed. Some design elements can slow your website load time, resulting in higher bounce rates, which in result users will leave your website before it finishes loading. A fast loading website will encourage your user to remain on your webpage, resulting in more traffic, increases chance of conversion of visitor to customer.
Use Of Optimize Image In Your Design:
Image plays a critical role while designing a website. In too, optimized image with Alt text is one of the component of best SEO practice for web design used for higher ranking in SERP. Image name with Alt text helps crawler to understand about image. A blurred image will take time to reload and affects the ranking.
Conclusion:
A leading website design and development agency can create a website for you that can engage your customer on your website with rich content, give information about your product and service. At JMD Solutions- our best website design team understand about basic concepts of how to design an attractive website with search engine optimized content. Our team follows best SEO practice during designing of website and try to give 100% ROI to our client by increasing leads and help to convert into sales and drive results.